How do you make Black Friday at a major department store more personal?
This was a quick runaround and “Grab what you can” kind of shoot. I met Jason at the store he manages and he was a freindly guy. So I shot him doing walk and talks around the store, learning about what he does. From that I heard about their group meetings so we staged one for camera. I even asked him if he had any footage from Black Friday the year before, and I included Iphone footage into the finished film.